Body Art Delivers Hard-Hitting Message About Shortage Of Donated Organs, UK
The shortage of donated organs for transplants is to be highlighted in a national press advertising campaign featuring eye-catching body art.
The images feature a male and female model with a picture of a heart painted on their bodies under the message: 'You've got what it takes to save a life'.
While the heart symbolises kindness and giving, the underlying message focuses on the need for all types of organ transplant which rely mainly on the generosity of an anonymous stranger to offer the gift of life. As well as the heart, people can agree to donate their kidneys, liver, lungs, pancreas and tissue for transplantation.